4 Steps to Build Your Organic Social Media Strategy
With in-person events canceled and brick-and-mortar stores forced to shut down for an indefinite amount of time, there was a near seismic shift in how businesses operated in 2020.
Essentially, the pandemic’s effect on companies resulted in a “speeded adoption of digital technologies by several years — and that many of these changes could be here for the long haul.” For instance, 47% of company CEOs will allow employees to work remotely full-time post-pandemic.
Consumers, too, have moved drastically toward online channels during the pandemic — a trend that hasn’t gone…
As marketers turn their attention to more engaging and interactive content, like video and live stream, it begs the question: is blogging still an essential part of your B2B content marketing strategy?
It certainly should be. But if you’re not convinced by words alone (as you shouldn’t be), consider these statistics:
Businesses with website blogs:
Over the last few years, B2B companies’ relationship with social media had been curious at best and dismissive at worst.
After hearing about the benefits of social from various sources and how they absolutely must be on it, they’ll set out with high expectations onto a few channels that they heard would be a good fit for their company.
From there, they’ll post content without much thought or strategy behind why they’re doing it and quickly become confused when they receive little to no ROI.
Sullen and discouraged, most businesses give up and state, “It doesn’t work.”
But that couldn’t…
In the past, marketers would stay connected to their potential buyers by using drip marketing, a program that sent out a series of messages (direct mail, email, etc.) at an interval selected by the marketer.
The problem? It was non-adaptive.
It failed to factor in the behavior and activities of each buyer, ultimately sending out the same response to everyone, regardless of habits or actions.
Today, that is no longer the case.
Over time, drip marketing slowly evolved into lead nurturing — a more sophisticated, personalized process designed to build valuable relationships with potential customers throughout the buyer’s journey and…
Producing high-quality content for your business can be a daunting task, especially if you lack the resources to hire and manage an in-house writing team to do it.
So, the other option is to outsource the work, but where do you start looking?
There are many content creation services out there, and, honestly, it can be a pain in the butt to try and filter through them all to find the right one.
However, there are several vital things you can do to help simplify your search.
First key: Learn how to write detailed assignment instructions
Copywriter and content marketer. Advocate for empowering those with chronic illness to live their best life.